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The five elements (Es) of an effective pitch

Let’s take it to the basics. The objective of a pitch is to persuade the audience to support your business idea – either by providing funding, buying the product, entering a partnership, or earning points in PITCH! A strong pitch is clear, concise, and highlights the benefits of your solution. Here are five elements of an effective pitch:

Tap each 'E' to reveal


Create your three ifs

Change your point of view. "What if" questions are a great way to empathize with your target market and open up your mind to new possibilities. They help break down assumptions, challenge the status quo, and explore different perspectives. Plus, they can also help identify potential challenges and find creative solutions. Next time you're stuck, try asking yourself "what if" and see where it takes you.

For example

What if my product exists 100 years from now?
What if we had a billion dollar investment?
What if a teenager came up with it?

More examples...

What if it was a different industry?
What if it was created 100 years in the future?
What if I change my target audience?
What if I make it funny?
What if I make it practical?

Your turn 👇

Come up with three 'what ifs' to ask yourself the next time you're playing PITCH.
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1 minute concept mapping

Expand your perspective. Concept maps are visual diagrams that show the relationships between different topics. They can be incredibly helpful for sparking new ideas and uncovering connections between things that seem unrelated. Draw two random Concept Cards from PITCH and try creating your own concept map.

For example

Guiding questions for concept maps

What are alternate definitions of the word?
What are the parts that make up the thing?
Think of how the word relates to history or pop culture? Is it found in any idioms or common phrases?
Do you have any personal experiences related to the thing?
What would be the complete opposite of this thing?

Your turn 👇

Step 1
Pick any two concepts at random (e.g. Space and Sleep).
Step 2
Use the guiding questions above if you get stuck.
Step 3
Create your own concept map! Use pen-and-paper or try online tools like Miro and LucidChart.

Make your pitch S.H.I.N.E

Stand out from the competition. The key is to deliver a pitch that is not only informative, but also engaging and memorable. Try using the S.H.I.N.E mnemonic to leave a lasting impression and increase your chances of success.

Tap each letter to reveal


The 3 C's of feasibility

Dreaming is great, but making it happen is even better. Assessing the feasibility of your idea is crucial to determining the potential success of your business and taking it to the next level. Use the 3 Cs to evaluate whether your idea is worth pursuing.

Tap each 'C' to reveal

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